Month: April 2016
  • 04/27/2016

    On Wednesday April 20th, over 300 of the country’s leading independent computer retail experts and national vendor partners gathered for the annual LEC National Tradeshow Conference (Leading Edge Computers).


    After an absence of a year away from Melbourne, a total of 86 LEC businesses came together from all states to converge at the Pullman Hotel, Albert Park in Melbourne, for the four day event.


    Along with a tradeshow which runs two days, of which over 50 suppliers attended, the conference presented an outstanding number of interactive training sessions and educational keynotes. The first was delivered by Shirlaws Australia’s Tim Dwyer at the Wednesday evening welcome dinner. 


    TelstraTo motivate and to get his audience thinking, Tim Dwyer split his keynote across 2 sessions.  Applying a unique mathematical approach to his evening keynote, members were provided information to evaluate the different stages of their business road map. 


    On Thursday, Tim Reid from the Small Business Big Marketing Show provided insights into marketing trends and useful tips for the retailers on reaching today’s customer. Kassandra Lewis of the Friedman Group shared her critical sales learning on “12 Reasons To Know Your Competition”.  


    Sony Foundation’s CEO, Sophie Ryan, gave the year’s wrap on Youcan, the Group’s supported charity. A resident favourite, Psychologist/corporate trainer Scott Henderson, took the retailers through an interactive workshop on personality profiling.


    Keeping with tradition, Leading Edge Computers held their annual fancy dress with this year’s dinner enticing delegates & suppliers to don their Medieval finest.  The evening was filled with laughter, good wine, dinner and song and acknowledgements for best male & female costume.   Both awards were ordained to the state of Victoria with Rosa Capozzi (Geek Central Maribyrnong) and Blake Caspersz (LEC Ballarat) taking out.


    nl_IMG_0060It was back to the learning on Friday with marketing overviews, supplier keynotes and the opening of the tradeshow. The final evening was the highly anticipated Awards Dinner.   


    The night recognised the Leading Edge Computers members and preferred vendors who had made outstanding achievements and contributions to its business during the past year. The criteria for judging was aimed at acknowledging those individuals, stores and vendors that demonstrated a strong customer service focus, passion for the business and a commitment to the Leading Edge Computers Group.


    21 store recipients were admitted into the 2015 Million $ Club. Awards were taken out by CompuPort Ulladulla (Store of the Year), Dynamic Supplies (Supplier of the Year), Lenovo (Brand of the Year) Charles Mo from Synnex (Account Manager of the Year). Nick Cavallo from LEC Mildura and Rhett Stockdale from LEC Dubbo/Orange both being awarded as Local Hero of the Year.


    The Leading Edge Computers Store of the Year was presented to Julie and Guy Porter from CompuPort Ulladulla NSW by Lee Scott.


    Julie Porter Guy Porter CompuPort UlladullaCompuPort is an independently owned and operated business that has been trading for 21 years. Located in Rowen’s Arcade, the store features a contemporary showroom, diversified range of computer products and a team of on-site tech specialists to carry out repairs for home or business enterprise users.


    CompuPort employs 6 staff and attributes part of their success to the strength of their entire working team.


    Accepting the Award, Guy & Julie stated they had been humbled by the fact CompuPort had been a finalist for Store of the Year last year and couldn’t quite believe their store had been selected again.


    “By joining Leading Edge, it was by far the best decision we have ever made”.  Guy & Julie also made mention CompuPort would be celebrating their tenth anniversary with the Group later this year. They also added “to be recognised and placed in the same stature as our peers within the Group is incredible”.


    The Gala Awards evening concluded with entertainment from the talented Brad Blaze as he speed painted a-la Mr Squiggle style to fast paced music. He also spun his canvas around to gasps and laughs from the audience, as he revealed the likes of a recreated and life-like Prince, Pink and Steve Jobs. 


    Brad generously donated all 3 pieces of artwork. These were auctioned towards the end of the night, with proceeds of nearly $3,000 gifted to the Sony Foundation.


    With training sessions with select stores continuing over the weekend, the conference officially concluded Sunday afternoon and it is now back to business to apply some of the valuable advice and tips learnt over the last few days.